GreenState Credit Union Selects Content Guru to Modernize Experiences & Adopt AI-Enhanced Support

Content Guru has announced Iowa's largest credit union and one of the top financial institutions in the United States, GreenState, will enhance member and agent experiences using its storm® CX cloud platform. GreenState will migrate from a legacy environment to Content Guru’s cloud-based contact center as a service (CCaaS) solution to unlock a range of benefits including enhanced omni-channel features, a consolidated view of customer interaction history, and generative AI tools such as real-time transcription and auto-summarization.

To support its customer base of over 450,000, GreenState will leverage storm to:

• Deliver omni-channel experiences to members by allowing them to reach out through a number of channels including phone, SMS, email, chat, and video.

• Leverage generative AI features such as real-time transcription and auto-summarization, which allow agents to spend less time on administrative tasks and more time dealing directly with customer queries.

• Provide seamless communication between front and back office staff through its Microsoft Teams integration, which provides one platform for all call handling, reporting, and recording.

• Achieve the highest level of security through AI-driven voice biometrics for identification and verification checks to keep members’ accounts secure.

• Deliver hyper-personalized experiences for members by providing agents with a holistic 360 degree view of all member activity.

“We are delighted GreenState has chosen storm to transform its CX and enhance experiences for its growing membership base,” explained Matt McKernan SVP, Content Guru. “Thanks to storm’s leading cloud contact center capabilities, members can now reach out through an extended number of channels and the increased flexibility allows them the ability to get support through the most appropriate channel. One of GreenState’s core values is to provide exceptional service to its members and to each other, and we look forward to helping them achieve this objective.”

“Our partnership with Content Guru will allow GreenState to better serve our members through innovative customer experience solutions,” commented Amy Stevens, SVP Member Assistance. “As a member experience leader, we look forward to better anticipating member needs and delivering best-in-class service through the storm CX platform.”

About GreenState Credit Union

Organized in 1938 and headquartered in North Liberty, Iowa, GreenState Credit Union has grown to become Iowa’s largest financial institution and one of the top financial institutions in the United States for returning profits to members in the form of better rates and lower fees. GreenState currently serves over 450,000 members with office locations in Iowa and Illinois. Membership is open to anyone living or working in Iowa as well as select counties in Illinois, Wisconsin, Nebraska, and South Dakota. For more information, visit www.greenstate.org