Day in the Life of a Content Guru Marketing Intern

There’s a lot of variety as a Content Guru marketing intern. Day-to-day, I have a hands-on role in the management of Content Guru’s CRM system, storm® CKS®. With this,  my main task is data cleansing. This involves sorting through the contacts that we have in the CKS and making sure that the entries are correct. For instance, checking that there are no duplicates and verifying all the customer details. The sales department use this information for account management and campaigns.

I also work closely with the digital marketing team, and focus on emailing potential customers to help maximize engagement. As well as this, I support the team on a range of projects as and when they happen, from documenting events to helping film videos for the website.

One of the best things about being a marketing intern is that you pick up a lot just by being in the department. Listening to how people communicate, joining meetings and helping with projects – it all builds on what I’m learning at college and makes it come to life. Through general exposure to the different areas within marketing and the wider business, my commercial awareness and understanding of the customer experience industry has boosted massively.

It’s fascinating to see the work each department does, and how that impacts the business as a whole. Things like seeing GDPR in action: learning what goes on behind the scenes and realizing that the customer’s initial click is sometimes just the tip of the iceberg. Recently, I’ve also enjoyed working alongside the content side of the marketing team, producing blog content for the website, and learning about search engine optimization (SEO).

Content Guru offered a supportive work environment and the opportunity to shadow key people across the business. With a range of departments and roles, Content Guru provided me with the perfect chance to see which roles I liked and those that I didn’t. These opportunities will definitely help me in the future.

Learning about the customer experience, and how to improve it, was something I found really interesting. Given the chance, I would definitely come back to join the marketing team at Content Guru in a full-time position.