Customers, expect easy, personalized experiences regardless of the device or the channel they use. Organizations with the strongest omnichannel customer engagement retain 89% of their customers.1
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As customers increasingly add new technologies like smartphones and tablets to the existing mix, organizations in industries of all shapes and sizes need to optimize experiences across them. And according to research, omnichannel customer engagement is no longer a “nice-to-have.” Supporting omnichannel CX is now a requirement.
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1Walker, 2020